04 · Make it easy to use
Website structure and navigation
A useful website is not just a set of pages. It is a path that helps people find the right answer with as little effort as possible.
Plain meaning
Website structure is the map. Navigation is the signposts. Together, they help visitors know where they are, where they can go, and what to do next.
Start with the visitor’s questions
- What is this business?
- Can it help me?
- What does it offer?
- Can I trust it?
- How do I contact or buy from it?
A simple page map
Home → quick understanding
About → trust and background
Services → what is offered
Work or Products → proof and examples
Contact → the next step
About → trust and background
Services → what is offered
Work or Products → proof and examples
Contact → the next step
Navigation rules
Use familiar words. Keep the main menu short. Make the current page obvious. Put the most important action where people can see it. Every page should give visitors a clear next step.
Next step
Draw the website on paper before building it. Start with the home page, then connect the few pages a visitor needs to understand the business and take action.