08 · Let tools work together
Forms, databases, and integrations
A website becomes more useful when it can collect information, remember it, and pass it to the tools a business already uses.
Plain meaning
A form asks for information. A database stores it. An integration carries it from one tool to another.
A simple example
A customer fills out a contact form. The website checks that the information looks valid, saves it, sends an alert to the team, and adds the lead to a customer system.
Questions to answer first
- What information do we need?
- Who should receive it?
- Where should it be stored?
- How long should we keep it?
- Who is allowed to see it?
Next step
Map the journey of one piece of information from start to finish. That makes hidden steps, privacy concerns, and automation opportunities easier to see.